Westime, a luxury watch retailer with multiple west coast boutiques, needed a website that was as technically capable and delicately designed as their mechanical pieces. As the Art Director, I selected and managed an outside agency. I expanded the brand system into the digital identity of the company to speak to a youthful and technical audience. After designing the benchmark pages, the style was applied to the site, throughout the components of the content management, ecommerce, responsive site.